Introduction to Digital Marketing:

• Definition and scope of digital marketing
• Evolution of digital marketing
• Importance of digital marketing in today's business landscape

Search Engine Optimization (SEO):

• On-page optimization
• Off-page optimization
• Keyword research and analysis
• SEO tools and analytics

Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising:

• Google Ads and Bing Ads
• Ad copywriting
• Bid management
• Campaign optimization
• Manual bidding vs. automated bidding
• Bid adjustments (location, device, time of day)
• Setting bid amounts based on goals
• Understanding Quality Score
• Factors affecting Ad Rank
• Strategies for improving Quality Score
• Types of ad extensions (sitelink, callout, structured snippet, etc.)
• How to set up and optimize ad extensions

Social Media Marketing:

• Social media strategy
• Platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
• Content creation and curation
• Social media advertising

Analytics and Data Analysis:

• Google Analytics
• Social media analytics
• Conversion tracking
• Data interpretation and reporting

Digital Marketing Strategy and Planning:

• Developing a digital marketing plan
• Budgeting and resource allocation
• Monitoring and adapting strategies