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Content Writing 101

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Course offered by Priyanka Bhasin

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Course Description: This course is designed to equip participants with the essential skills and knowledge required to become proficient content writers in today's digital landscape. From crafting compelling headlines to mastering SEO techniques and effectively using social media for marketing, this course covers a wide range of topics to ensure students are well-prepared to excel in the field of content writing and digital marketing. Module 1: Introduction to Content Writing Understanding the Role of Content in Digital Marketing Different Types of Content: Articles, Blogs, Social Media Posts, etc. Importance of Clear and Concise Writing Developing a Writer's Mindset: Creativity and Consistency Module 2: Crafting Engaging Content The Art of Creating Captivating Headlines Hooks and Opening Sentences: Grabbing Your Audience's Attention Storytelling Techniques for Engaging Content Balancing Information and Entertainment in Writing Module 3: Mastering Article and Blog Writing Structural Elements of Articles and Blogs Writing for Various Niches and Audiences Incorporating Research and Credible Sources Developing a Unique Voice as a Writer Module 4: Website Creation and Graphic Design Basics Introduction to WordPress: Setting Up Your Website Navigating the WordPress Dashboard Design Principles for Non-Designers Creating Visually Appealing Graphics with Canva Module 5: SEO, Social Media, and Marketing Search Engine Optimization (SEO) Essentials for Content Writers Understanding Keywords and On-Page Optimization Leveraging Social Media for Content Distribution Building an Effective Online Presence as a Content Writer Introduction to Content Marketing Strategies

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Priyanka Bhasin

BBA (Marketing) + Certified Digital Content Writer + Digital Marketer

5 Years of Experience

Meet Priyanka Bhasin, a seasoned professional with over 5 years of expertise as a Certified Digital Content Writer and Digital Marketer. With a passion for all things digital, Priyanka has successfully transitioned her skills into the role of a trainer, enriching the next generation of content creators and marketers.

As a trainer, Priyanka brings a unique blend of hands-on experience and theoretical knowledge to her workshops. Her sessions are known for their dynamic and interactive nature, ensuring that participants remain engaged and inspired throughout. Drawing from her extensive background, Priyanka crafts her training modules with real-world examples and up-to-date industry trends, creating a bridge between theory and practice.

With a knack for simplifying complex concepts, Priyanka empowers her trainees to grasp the intricacies of digital content writing and marketing strategies. She encourages a collaborative learning environment, where participants are encouraged to share their ideas and challenges. Her approachable demeanor and willingness to address queries make her a sought-after mentor in the field.

Priyanka's training sessions are known for fostering creativity and innovation. She guides her students through the art of crafting compelling narratives, optimizing content for various digital platforms, and utilizing analytics to measure success. Her expertise in digital marketing adds another layer to her training, equipping participants with the skills to not only create outstanding content but also effectively promote it to the target audience.

With a track record of producing successful content campaigns and achieving remarkable digital marketing outcomes, Priyanka's training is backed by tangible results. Many of her trainees have gone on to excel in their careers, attributing their growth to the strong foundation laid by her guidance.

In a rapidly evolving digital landscape, Priyanka Bhasin stands as a beacon of knowledge and practical wisdom. Her commitment to nurturing the talents of aspiring digital content writers and marketers cements her legacy as a trainer who doesn't just teach, but transforms.

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