BBA Business Studies 10 key topics typically covered in Business Studies at the PUC (10+2) level:

1. Nature and Purpose of Business

   • Concept and characteristics of business
   • Objectives of business (economic, social, human, and national)
   • Role of profit in business

2. Forms of Business Organization

   • Sole proprietorship
   • Partnership
   • Joint-stock company (private and public)
   • Cooperative societies

3. Business Environment

   • Components of business environment: economic, social, technological, political, and legal
   • Impact of government policies on business

4. Management Principles and Functions

   • Planning, organizing, staffing, directing, and controlling
   • Principles of management (e.g., Fayol and Taylor)

5. Entrepreneurship Development

   • Characteristics and functions of entrepreneurs
   • Role of entrepreneurship in economic development
   • Challenges faced by entrepreneurs

6. Marketing Management

   • Marketing mix (product, price, place, promotion)
   • Consumer behavior and market segmentation
   • Advertising and sales promotion

7. Financial Management

   • Sources of business finance
   • Capital structure and working capital management
   • Financial planning and budgeting

8. Human Resource Management

   • Recruitment, selection, and training
   • Motivation theories (Maslow, Herzberg)
   • Performance appraisal and employee welfare

9. Business Ethics and Corporate Social Responsibility (CSR)

   • Importance and principles of business ethics
   • Role of CSR in sustainable business practices

10. Emerging Trends in Business

• E-commerce and digital marketing
• Business process outsourcing (BPO)
• Startups and innovation in business