The class "Mastering Academic Writing Basics for Marketing & Management" is designed to equip students with the essential skills and techniques necessary to excel in academic writing within the marketing and management disciplines. This engaging and practical course focuses on developing strong written communication abilities that are crucial for success in higher education and future careers in marketing and management.

Throughout the course, students will explore the fundamental principles of academic writing, including effective research strategies, structuring of essays and research papers, proper citation and referencing techniques, and critical analysis of scholarly literature. They will gain a comprehensive understanding of the unique requirements and expectations of academic writing within the marketing and management fields.

The class will feature interactive lectures, engaging discussions, and hands-on exercises to reinforce learning and provide ample opportunities for practical application. Students will have the chance to develop their writing skills through individual and group assignments, receiving constructive feedback from the instructor to enhance their proficiency.

By the end of the course, students will have acquired a solid foundation in academic writing essentials specific to marketing and management. They will possess the ability to effectively articulate their ideas, conduct rigorous research, and present their findings in a clear, concise, and academically sound manner.

This class aims to empower students with the necessary tools to confidently tackle academic writing challenges and excel in their marketing and management studies. Whether preparing essays, research papers, or reports, students will be well-equipped to produce high-quality, well-structured, and evidence-based written work that showcases their expertise in the field.