Topics Covered:

1. Search Engines & Basics
What are Search Engines and Basics?
How Search Engines works?
Popular Search Engines.
Crawlers / Spiders
Visibility on Search Engines

2. Websites & Basics
What is Website?
Working of Websites.
Details about HTTP, HTTPS & FTP.
How to register Site?
Hosting of the site?
Domain Extensions and Sub-Domains
HTML Basics
Schema.org

3. Keyword Research & Analysis
What is Keyword?
What is Keyword Density?
Various types of Keywords.
Google trends
Keyword Proximity
Keywords Research & Analysis
Google Sandbox effect

4. Advance SEO Tools
SEO Quake
Semrush
Alexa
Moz
Whois

5. On Page Optimization
Meta Tag Optimization
Image optimization
Creating/uploading Robots file
Creating/uploading HTML & XML Sitemap
Bold & Italic Tag
What is Page Rank?
404 Error Redirects
301 / 302 redirection
Competitor analysis
Pre/post-website analysis
Alexa report
Some Common SEO tools & plug-ins
Anchor Text
Heading tag

6. Off Page Optimization
Blog Creation & Posting
Article Submission
Search Engine Submission
Directory Submission
Free Classifieds
Forum Postings
Social Bookmarking
Documents / PPT & PDF Sharing
Image Submissions
Press Releases Submission

7. Google Analytics
IIntroduction to Google Analytics
Creating/uploading Google Analytics code
Google Analytics Cookies
Admin Section in Google Analytics
Dimensions & Metrics
Various reporting tabs
What are Sessions, bounce rate, new v/s returning users?
Acquisitions from various channels, medium & sources.
Custom Reporting in Google Analytics
Goals & Funnels in Google Analytics
Applying filters in google analytics
Email Tracking in Google Analytics
Conversion Tracking in Google Analytics
What are Annotations in Google Analytics?

8. Google Search Console / Webmaster Tool
Structure Data
Schema.org & Microformats.org
Structured data testing tool
Rich Cards
Data Highlighter
Accelerated Mobile Pages (AMP)
International Targeting
Search Analytics
Remove Url from Google Index
Crawling Errors
Fetch as Google
XML Sitemap submission
Robots tester
Page speed Insight Tool
Mobile usability Tool

9. Algorithms & Updates
What is Google Panda?
What is Google Penguin?
Google Rank Brain
Google Humming Bird
Query Deserve Freshness Algorithm
Canonical Links
What are Site Links?