6 MONTHS COURSE IN FASHION DESIGN

SYLLABUS(Total 120 hrs)

•OBJECTIVE:
Color theory informs the design of color schemes, aiming at aesthetic appeal
and the effective communication of a design message on both the visual level
and the psychological level.
•CONTENTS:
a) Introduction of Colors
b) Basic Color Wheel (9 colors)
c) Color Wheel (12 colors)
d) Primary Color
e) Secondary Color
f) Tertiary Color
g) Cool Color
h) Warm Color
i) Complementary Color
Assignment: FOLDER SUBMISSION

1 FOUNDATION OF FASHION

DESIGN 24hrs

CLOTHING & STYLE INSPIRATION
•OBJECTIVES:
To know how our brain processes visual information. The actual definition is the
“dissociation between the physical reality and the objective perception of
an object/event.”
•CONTENTS:
a) Introduction of Optical Illusion and Themes and Inspiration
b) Illusion by Single Vertical Line with theme background
c) Illusion by Repeated Vertical Line with theme background
d) Illusion by Single Horizontal Line with theme background
e) Illusion by Repeated Horizontal Line with theme background
f) Illusion by Short Diagonal Line with theme background
g) Illusion by Long Diagonal Line with theme background
h) Illusion by Curved Line with theme background
i) Illusion by Light Color with theme background
j) Illusion by Dark Color with theme background
k) Illusion by Small Prints with theme background
l) Illusion by Big Prints with theme background
m) Figure Type
n) Do’s & Don’ts of Figure Type

BASIC SEWING TECHNIQUE
•OBJECTIVES:
To provide basic skills and information regarding sewing, pressing and
constructing a basic garment. To familiarize the students with the use and
control of sewing machine.
•CONTENTS:
· Buttons, Hooks With Eyelet,Press Buttons
Assignment: FOLDER SUBMISSION

· Visible Heming, Plain seam,Double top seam,French seam, Box pleats,
Gathers,Layered, Extended placket, Shirt placket,Visible zip U neckline (cord
piping),Square neckline,Diamond neckline,Patch pocket, Flap pocket,Cross
pocket.
DESIGN IDEA
•OBJECTIVES:
Principles Of Design,Components Of Fashion
•CONTENTS:
Types of
Neckline,Sleeves,Jackets,Skirts,Trousers,Collars,Lapels,Yokes,Pocket
Cuffs,Pleats,Tucks,Hats.

HISTORY OF FASHION

2 BASIC SEWING TECHNIQUE & DESIGN IDEA 24hrs

Assignment: FOLDER SUBMISSION
HISTORY OF FASHION
•OBJECTIVES:
• To acquire the knowledge about the understanding and appreciation of the
evolution of the Indian and western clothing at the cradle of the civilization,
prehistoric times through the classical eras to the middle ages and in the
most recent times.
• To develop an understanding of Indian and western costumes which acts
as a vital piece of material that helps to understand what has happened in
the past and how it affects our present.
•CONTENTS:
• History of Indian Costume.
1) Pre Historic Era 2)Vedic Period 3)Maurya and Sunga Period 4)Satvahana
period 5)Kushan period 6)Gupta period 7)Mughal 8) British
• History of Western Costumes

3 HISTORY OF FASHION 10hrs

1) Ancient Egypt 2)Ancient Greek 3)Ancient Rome 4)Byzantine
5)Renaissance 6)Baroque 7) Rococo 8)History of fashion from18th, 19th
and 20th century.
ASSIGNMENT Making PPT on the male, female costumes, their hair style,
head gear and jewelry.
TEXTILE
•OBJECTIVES:
To gain the knowledge of creating designs for woven, knitted or printed
fabrics or surface ornamented fabrics. Textile designers are involved with
the production of these designs, which are used, sometimes repetitively, in
clothing and interior decor items.
•CONTENTS:
• Textile Science (6 hrs)
1. Types of selvedges
2. Chemical & Physical Properties of Fibers
3. Types of Placement in printing
HAND EMBROIDERY
• OBJECTIVES:
Embroidery is the craft of decorating fabric or other materials using
a needle to apply thread or yarn.
•CONTENTS:
• Hand Embroidery (12 hrs)
1)Stem Stitch 2) Back stitch 3) Chain stitch 4)French knot 5)Feather stitch
6)Cross stitch (matti fabric) 7)Herring bone 8) Satin stitch 9) Blanket stitch
10) Lazy daisy stitch

FASHION MERCHANDISING AND MANAGEMENT
• OBJECTIVES:

4

ART OF FABRIC
EMBELLISHMENT AND
TEXTILE

12hrs

Assignment: FOLDER SUBMISSION

To acquire knowledge about the marketplace and the approach towards
Marketing To have a practical and hands on Approach of merchandising in

•CONTENTS:
• Merchandising:
1) What is merchandising?
i. Definition of Merchandising
ii. Characteristics of Merchandising
2) Merchandising in relation to Fabrics, sampling and packaging, tech pack,
product development
3) Merchandising During Production
i. Production File
ii. Basic production System
4) Merchandising for shipment
5) Product costing

5 •Marketing: FASHION MERCHANDISING AND MANAGEMENT 12hrs

Marketing To have a practical and hands on Approach of merchandising in
an apparel Company.To make the student understand the concept of

•Marketing:
1) Meaning of Marketing
2) Core Concepts of Marketing
3) Marketing Management
4) The rapid adoption of Marketing Management
5) Managing Marketing Information & Measuring market demand
•ASSIGNMENTS:
1) Market Research in terms of Marketing focus, advertising approach and
Fashion Promotional techniques of a National and International Brand from
the Fashion Pipeline such as Garment Manufacturers, Designer, Retailers
and Specialty Store etc.
2) To identify the promotional techniques for an international and national
brand.
3) The student will thoroughly understand the public relations strategy and
create a press release for 2 components of fashion industry.

5 AND MANAGEMENT 12hrs

4)Primary, secondary data collection of an international and national brand
in terms of their media spend and promotional techniques.
BRANDING
• OBJECTIVES
· To make students understand an in depth study of the “Stylist role” in
Fashion which is in tune with industry requirement.To produce a strong
visual document that explains the skills, techniques and vocational quality
that qualifies a student to work as a “Stylist” in Fashion Industry.To
understand what a brand is and what is its ideology To understand fashion
marketing To understand how to start a brand, how to promote it, and how
to manage it.
• CONTENTS
·Nature of the Fashion Industry, Structure of Fashion company, Merchandise
process and the inter relationship of Players and their roles
·Fashion Marketing and buying at Industry Trade shows.
·Fashion marketing Strategies
·Fundamentals in Brand management- Designer as Brand.
·Developing Brand image, Advertising and Promotion in the Fashion
industry.
· Brand management- Focus on Public Relation, Event and Media planning.
· The Fashion System and its most important Brands- Designs, Consumers
and Quality.
• ASSIGNMENTS
·Presentation and Research on 3 different Brands as Case studied for Target,
Customers, Style and Quality.
·Collection &Presentation of a design collection for a Brand. (Group Project)
RETAIL MANAGEMENT

6 BRANDING & RETAIL MANAGEMENT 12hrs

• OBJECTIVES
The overall objective of retail marketing is creating and developing
services and products that meet the specific needs of customers and
offering these products at competitive, reasonable prices that will still
yield profits.
• CONTENTS
a) Retail Management

· Concept of Management· Management and Administration·Management-
Science Vs Art·Nature and scope of Management

b) Meaning of Retailing
· Retail Scenario· Retailing In India.· Meaning and Importance of
Retailing.· Function of Retailing
c) Retail Organization
· Function of Retail· Planning Organization· Staffing.Directing and
Controlling
d) Retail Structure
·Theories of structure of Retail Formats
· Classification of retail Formats.
e) Business Ethics
· What is business ethics·Broad areas of Business ethics.Ethical Standards
f) Retail Planning
· Identify organization goal· Organization objective
FASHION FORECASTING
•OBJECTIVES
· To acquire knowledge and understand application of forecasting
techniques to determine market demands and acquire skills to make use of
the forecast for design collections.
• CONTENTS
· Introduction

1) Meaning of Forecasting 2) The role of a forecas industryter 3)The
precision of the forecast4) The fashion industry’s components5) The
structure of the fashion6) The fashion timetable7)Information Network
8)The selling strategy
·Research Process in Forecasting
1) Primary sources 2) Secondary sources3) Tertiary sources4) Tracking
sales5) Competition 6) Demographics 7) Value & life style 8)Publication9)
Forecasting services10)Plethora influences11)Observation posts12)The
new technology13)Fashion of involvement14)New uses of products15)Old
neighborhoods16)Related industries
· Processes of Reporting
1) Process of implementation2) Promotion3) Making the fashion happen
• ASSIGNMENTS
· Submission on Present trends in forecasting of men’s wear

7 FASHION FORECASTING

10hrs

1) Colour 2)Style 3)Fabric 4)Print 5) Ornamentations 6)Observation posts
7) The new technology 8) Fashion of involvement 9) New uses of products
10)Old neighborhoods 11)Related industries 12)Graphics
· Submission on Present trends in forecasting of women’s wear
1)Demographics 2) Value & life style 3)Publication 4)Forecasting services
5)Plethora influences
DRAPING TECHNIQUE
•OBJECTIVES
· The student will acquire knowledge and skills to develop interpretation of
the design sketch into draping for Style Lines, Fitted Midriff, Collars, Cowls &
Bias Cut Dresses.
• CONTENTS
· Style Lines variations on the Bodice.
· Midriff Yoke variations

· Collars- Basic, Mandarin, Peter Pan, Sailor, notched, shawl
reverse).
· Cowls- Front, Back, Armhole.
· Application of cowls in lower garments
· Bias Cut Dresses variations
• ASSIGNMENTS
· Submission of draped designs with Different style lines
· Submission of draped designs with fitted midriff
· Submission of draped Basic, Mandarin, Peter Pan & Sailor collars
· Submission of draped designs with Front, Back, & Armhole cowls
· Submission of draped designs with bias cut dresses.(Presentation)