What does MicroStrategy do?

MicroStrategy is a business intelligence (BI) and analytics software company that provides solutions for data discovery, advanced analytics, and mobile software applications. The company's primary product is the MicroStrategy platform, which is used by organizations to analyze and visualize their data for informed decision-making. Here are some key aspects of what MicroStrategy does:

1. Business Intelligence (BI):

   • MicroStrategy offers comprehensive business intelligence solutions that help organizations collect, analyze, and present their data in a meaningful way. This includes tools for creating dashboards, reports, and data visualizations.

2. Analytics:

   • The platform supports advanced analytics capabilities, allowing users to perform complex data analysis, predictive analytics, and data mining. This is essential for extracting insights from large datasets.

3. Data Discovery:

   • MicroStrategy provides tools for data discovery, allowing users to explore and analyze data on their own. This empowers non-technical users to gain insights without relying on IT departments.

4. Mobile Analytics:

   • MicroStrategy emphasizes mobile analytics, enabling users to access and interact with their data on smartphones and tablets. The platform is designed to provide a consistent user experience across various devices.

5. Integration with Various Data Sources:

   • MicroStrategy can connect to a wide range of data sources, including databases, data warehouses, cloud-based services, and big data platforms. This flexibility allows organizations to leverage their existing data infrastructure.

6. Enterprise Reporting:

   • MicroStrategy supports the creation of enterprise-level reports that can be shared across the organization. These reports can include key performance indicators (KPIs) and other critical business metrics.

7. Security and Governance:

   • MicroStrategy places a strong emphasis on security and governance features. This is crucial for ensuring that sensitive business data is protected and that there are controls in place to manage access and permissions.

8. Embedded Analytics:

   • MicroStrategy provides capabilities for embedding analytics and dashboards into other applications and portals. This allows organizations to integrate analytics seamlessly into their existing workflows.

9. Cloud-Based Services:

   • MicroStrategy offers cloud-based services, providing organizations with the option to deploy and manage their analytics solutions in the cloud. This can be particularly advantageous for scalability and flexibility.

MicroStrategy is used by businesses and enterprises across various industries to transform raw data into actionable insights. Its flexible and scalable nature makes it suitable for organizations of different sizes and industries, enabling them to make data-driven decisions and gain a competitive advantage in the market.