IdentityProviding data-driven business solutions for US Fortune 20 Home Improvement retail firm and experienced in delivering actionable insights. Currently working as data analyst as Lowe's
-> Created customer personas segmentation for home services home improvement business to design and launch personalized campaigns, which enhanced the old model's efficiency by ~40% in lifts
-> Helped in segmenting the customers using RFM modeling to investigate the spending patterns
-> Worked closely with the Marketing Director to develop a Test & Control campaign measurement framework that uses a Tableau dashboard with numerous tabs to quantify audience performance and assess campaign effectiveness using a range of KPIs and Lifts, assisting other stakeholders in making crucial marketing decisions.
-> Created a strategy framework to identify optimal circulation which helped clients achieve the high conversion rates with minimal investment allowing them to save up to 15% on their marketing budget.
-> Implemented A/B Testing capability for paid media and owned media campaigns to perform landing page analysis and subject line testing.
Sector 56,
Gurgaon
Certified
