The Search Engine Optimization (SEO) Specialist Master’s Program is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO, including keyword and on-page optimization, link building, content marketing and web analytics – and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives.
The SEO Specialist Master’s Program will build you into a highly proficient SEO professional from the ground up. You’ll start with the essentials of digital marketing and move on to the critical skillsets necessary to excel in search engine optimization, search engine marketing, content marketing and marketing analytics.
SEO and inbound marketing are the most important digital channels for many organizations, with 51 percent of all Internet traffic being generated by organic search. SEO even plays a key role for companies that conduct much of their business offline because more than 61 percent of all potential customers use the Internet to research products before purchase.
SEO skills are ideal for those who seek leadership positions in inbound marketing. The following roles are best suited to become SEO specialists:
- Marketing managers
- Digital marketing executives
- Content writers
- Marketing and sales professionals
- Management, engineering, business, and communication graduates
- Entrepreneurs and business owners
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