Satish Katara

Years of Experience in Digital Marketing Training

20

Years of Experience in Affiliate Marketing Classes

20

Years of Experience in SEO Training Classes

20

Teaching Experience in detail in SEO Training Classes

1. Learning Points ⦁ What is digital marketing? ⦁ Importance & benefits of digital marketing ⦁ What does digital marketing consists of? ⦁ How digital marketing works? 2. Website Planning & Creation ⦁ Types of websites ⦁ Essentials of a website ⦁ Planning a website ⦁ Professional appearance ⦁ Difference between dynamic & static website 3. Search Engine Optimization (SEO) What is SEO Introduction to SERP? What are search engines, How Search engines work? Major functions of a search engine what is traffic? Difference types of traffic what are keywords? Different types of keywords Google keyword Planner tool keyword Research process Understanding keywords mix On-page optimization. ⦁ Keywords optimization ⦁ Content optimization & planning ⦁ Understanding your audience for content planning ⦁ Content research & editorial calendar setup ⦁ Adding social media plug-in on web pages ⦁ Internal linking ⦁ Meta tags creation ⦁ Creating webpage in HTML ⦁ Using Google webmaster tool & site verification ⦁ Sitemap creation and submission in website & webmasters ⦁ What is FTP? ⦁ How to use FTP? ⦁ Off page optimization ⦁ What is domain authority? ⦁ How to increase Domain authority? ⦁ What is page rank? ⦁ How to increase page rank? ⦁ What are back links? ⦁ Types of back links ⦁ What is link building? ⦁ Types of link building ⦁ Link building strategies for your business ⦁ Easy link acquisition techniques ⦁ Top tools for SEO ⦁ Monitoring SEO process ⦁ Preparing SEO reports ⦁ How to create SEO strategy for your business. 4. PPC advertising with Google & Optimization Introduction to adwords & PPC advertising. What is display network & why it is important? Understanding Adwords structure (Campaigns, adgroups, ads, etc.) Types of campaigns- Search, Display, Video, Dynamic Search & Google merchant. Difference between search & display campaign Understanding campaigns & adgroups in more detail. Understanding bidding & payment modules- CPC, CPA, Enhanced bid, CPM Ad Rank – Practical Session 1- ⦁ Creating search ad campaign ⦁ Using keyword planner tool to find keywords ⦁ Importing keywords form keyword tool ⦁ Creating compelling ads ⦁ Optimizing ads & campaign to decrease ⦁ CPC & increase ad position (Most important) Practical Session 2- ⦁ Understanding remarketing ⦁ Setting up remarketing lists ⦁ Creating remarketing campaigns & ads Practical Session 3- ⦁ Creating video campaign ⦁ Uploading video ads ⦁ Optimizing targeting ⦁ Understanding Dynamic search ad campaigns ⦁ Understanding product listing ad with Google merchant center 5. Google Analytics What is Google analytics? Why analytics is so important? Setting up your website with analytics Fundamentals of Google analytics Monitoring bounce rate. Setting up goals and funnels setting filters and segmentation tracking conversions monitoring website performance. Monitoring traffic sources monitoring visitor’s behavior taking corrective actions if required. 6. Social Media Marketing What is social media? Understanding the existing social media paradigms How social media marketing is different than other forms of Internet marketing? Marketing on social networking websites. What is viral marketing and its importance face book marketing? Understanding Face book marketing Face book fan page V/S profile V/S group Practical Session 1- ⦁ Creating Face book Page ⦁ Uploading contacts for invitation ⦁ Adding Face book plug-in in website ⦁ Creating external tabs in Face book page ⦁ Exercise on fan page wall posting ⦁ Face book advertising ⦁ Types of Face book advertising ⦁ Best practices for Face book advertising Practical Session 2- ⦁ Creating Face book advertising campaign ⦁ Targeting in ad campaign ⦁ Payment module- CPC vs. CPM vs. CPA ⦁ Using power editor tool for adv. ⦁ Advance Face book advertising using tools Video Marketing ⦁ Benefits of video marketing ⦁ Uploading videos on video marketing websites ⦁ Using YouTube for business ⦁ Developing YouTube video marketing strategy ⦁ Bringing visitors from YouTube videos to your website 7. Email Marketing What is email marketing? Biggest challenge in email marketing Legitimate/ opt-in email marketing increasing email subscription/ opt-in list Using software's to do email marketing Creating your own email list of millions of email id's checking spam ratio of your email creative Best practices of email marketing writing a good email creative or html template. 8. Online Advertising ⦁ What is online advertising? ⦁ Types of online advertising ⦁ Display advertising ⦁ Banner ads ⦁ Rich media ads ⦁ Pop ups and pop under ads Contextual advertising ⦁ In-text ads ⦁ In-image ads ⦁ In-video ads 9. Ecommerce Marketing What is ecommerce? Creating ecommerce website. Top ecommerce websites around the world Ecommerce scenario in India. How to do SEO of an ecommerce website Why you need a solid ecommerce marketing strategy Formulating right ecommerce marketing strategy using affiliate marketing to promote your ecommerce business. 10. Ad sense & Blogging What is Ad sense? How to get approved for Ad Sense? Cool trick to get Ad Sense approval by Google Using your Ad Sense account interface placing ads on your blog Creating blogs.

Years of Experience in Web Designing Classes

20

Teaching Experience in detail in Web Designing Classes

Course Overview DM Engineers is a best Web Designing Course institute in Jaipur. DM Engineers provides best training in web designing by Industry experts in a full professional environment with Live Project Training. Eligibility Criteria ⦁ Undergraduate, Graduates and Post-Graduates ⦁ Job aspirants Pre-requisites of web Designing Course ⦁ Basic Computer ⦁ Basic Internet Objectives of web Designing Course ⦁ Develop WebPages using latest trends in web development ⦁ Develop WebPages for mobiles, iPhones, Tablets…(Responsive WebPages) ⦁ Write light, clean, semantic and scalable markup ⦁ Develop cross browser compatible WebPages Web Designing Course Contents ⦁ What is Web Design ⦁ Introduction to Web Design ⦁ Domain Names & DNS ⦁ Client and Server Software. ⦁ Static& Dynamic ⦁ Careers in Web Technologies Recommended Next Course ⦁ Web Development ⦁ Digital Marketing Adobe Photoshop ⦁ Introduction of Stock Photography ⦁ CorelDraw ⦁ Introduction to CorelDraw ⦁ Tools in CorelDraw ⦁ Various Effects ⦁ Creating Banners ⦁ Creating logo ⦁ ⦁ Types of Images and Image Editing Tools ⦁ Introduction to Adobe Photoshop ⦁ Using Photoshop Tools ⦁ Layers, Actions and Filters ⦁ Creating Custom Effects ⦁ Design Banners, Basic Website Layout ⦁ Design Complex website Layout ⦁ Conversation of PSD to XHTML Cascading Style Sheets (CSS) ⦁ Introduction to CSS ⦁ Types of style sheetsHTML Training ⦁ Types of CSS Selectors ⦁ Complete CSS properties ⦁ Converting Table layout to CSS ⦁ Custom CSS Layout Design ⦁ Creating simple and dropdown menus ⦁ Creating Appealing forms using CSS HTML & DHTML ⦁ Structure of HTML ⦁ Basic HTML Tags ⦁ Advanced HTML Tags ⦁ Difference between HTML & DHTML ⦁ Creating Simple HTML Pages Java Script ⦁ Client and Server side scripting ⦁ Introduction to Java Scripting ⦁ How to Create Website ⦁ Client Requirements/Specifications ⦁ Creating a concept and layout ⦁ Choosing a Color Scheme ⦁ Choosing Stock Photography ⦁ Texture and Typography ⦁ Design a Professional Layout ⦁ Conversation of PSD to CSS ⦁ Implementing JavaScript. ⦁ ⦁ Types of Java Scripts ⦁ Variables, operators, loops ⦁ Objects, Events and DOMJavaScript Training ⦁ Common java script functions ⦁ Java Script Validations ⦁ Implementing Menus, Galleries etc ⦁ Introduction to Ajax Bootstrap ⦁ Concepts of Digital Marketing (SEO) Adobe Dreamweaver ⦁ Intro to Adobe Dreamweaver ⦁ Learning the interface ⦁ Defining a Dreamweaver site ⦁ Adding Content and Multimedia. ⦁ Creating user submission forms. ⦁ Importing a website design ⦁ Dynamic Features Web Hosting (By FTP) ⦁ Web Hosting Basics ⦁ Types of Hosting Packages ⦁ Changing Name Servers ⦁ Using FTP Client ⦁ Maintaining a Website Testing and Implementation ⦁ Various Browser Versions ⦁ Validating the DHTML & CSS ⦁ Common Compatibility Issues

Years of Experience in Search Engine Marketing (SEM) Training classes

20

Teaching Experience in detail in Search Engine Marketing (SEM) Training classes

1. Learning Points What is digital marketing? Importance & benefits of digital marketing What does digital marketing consists of? How digital marketing works? 2. Website Planning & Creation Types of websites Essentials of a website Planning a website Professional appearance Difference between dynamic & static website 3. Search Engine Optimization (SEO) What is SEO Introduction to SERP? What are search engines, How Search engines work? Major functions of a search engine what is traffic? Difference types of traffic what are keywords? Different types of keywords Google keyword Planner tool keyword Research process Understanding keywords mix On-page optimization. Keywords optimization Content optimization & planning Understanding your audience for content planning Content research & editorial calendar setup Adding social media plug-in on web pages Internal linking Meta tags creation Creating webpage in HTML Using Google webmaster tool & site verification Sitemap creation and submission in website & webmasters What is FTP? How to use FTP? Off page optimization What is domain authority? How to increase Domain authority? What is page rank? How to increase page rank? What are back links? Types of back links What is link building? Types of link building Link building strategies for your business Easy link acquisition techniques Top tools for SEO Monitoring SEO process Preparing SEO reports How to create SEO strategy for your business. 4. PPC advertising with Google & Optimization Introduction to adwords & PPC advertising. What is display network & why it is important? Understanding Adwords structure (Campaigns, adgroups, ads, etc.) Types of campaigns- Search, Display, Video, Dynamic Search & Google merchant. Difference between search & display campaign Understanding campaigns & adgroups in more detail. Understanding bidding & payment modules- CPC, CPA, Enhanced bid, CPM Ad Rank – Practical Session 1- Creating search ad campaign Using keyword planner tool to find keywords Importing keywords form keyword tool Creating compelling ads Optimizing ads & campaign to decrease CPC & increase ad position (Most important) Practical Session 2- Understanding remarketing Setting up remarketing lists Creating remarketing campaigns & ads Practical Session 3- Creating video campaign Uploading video ads Optimizing targeting Understanding Dynamic search ad campaigns Understanding product listing ad with Google merchant center 5. Google Analytics What is Google analytics? Why analytics is so important? Setting up your website with analytics Fundamentals of Google analytics Monitoring bounce rate. Setting up goals and funnels setting filters and segmentation tracking conversions monitoring website performance. Monitoring traffic sources monitoring visitor’s behavior taking corrective actions if required. 6. Social Media Marketing What is social media? Understanding the existing social media paradigms How social media marketing is different than other forms of Internet marketing? Marketing on social networking websites. What is viral marketing and its importance face book marketing? Understanding Face book marketing Face book fan page V/S profile V/S group Practical Session 1- Creating Face book Page Uploading contacts for invitation Adding Face book plug-in in website Creating external tabs in Face book page Exercise on fan page wall posting Face book advertising Types of Face book advertising Best practices for Face book advertising Practical Session 2- Creating Face book advertising campaign Targeting in ad campaign Payment module- CPC vs. CPM vs. CPA Using power editor tool for adv. Advance Face book advertising using tools Video Marketing Benefits of video marketing Uploading videos on video marketing websites Using YouTube for business Developing YouTube video marketing strategy Bringing visitors from YouTube videos to your website 7. Email Marketing What is email marketing? Biggest challenge in email marketing Legitimate/ opt-in email marketing increasing email subscription/ opt-in list Using software's to do email marketing Creating your own email list of millions of email id's checking spam ratio of your email creative Best practices of email marketing writing a good email creative or html template. 8. Online Advertising What is online advertising? Types of online advertising Display advertising Banner ads Rich media ads Pop ups and pop under ads Contextual advertising In-text ads In-image ads In-video ads 9. Ecommerce Marketing What is ecommerce? Creating ecommerce website. Top ecommerce websites around the world Ecommerce scenario in India. How to do SEO of an ecommerce website Why you need a solid ecommerce marketing strategy Formulating right ecommerce marketing strategy using affiliate marketing to promote your ecommerce business. 10. Ad sense & Blogging What is Ad sense? How to get approved for Ad Sense? Cool trick to get Ad Sense approval by Google Using your Ad Sense account interface placing ads on your blog Creating blogs

Years of Experience in Tally Software classes

10

Teaching Experience in detail in Tally Software classes

After completing BCom or MCom, Students learn Tally but they do not have much knowledge in Sales Tax,VAT,Service Tax,Income Tax, Central Excise, ESI,PF, etc and filing the returns online. These are important for an Accountant. DM Engineers provides a Professional Advanced Tally Financial Accounting Training Course to those who want to be an Accountant in small to Big companies. We give indepth training on advanced features in Tally which you may not be familiar with like Payroll Module,Inventory,Cost & Profit Centres,Budgets, Invoicing ,Purchase and Sales Management( Ageing of Debtors) etc. After completion of this Expert Level Advanced Tally Financial Accounting Training Course you can perform well as an Accountant and as a Chief Financial Officer(CFO) in companies. Placement Interviews and Assistance will be an added advantage after completing Advanced Tally Financial Accounting Training Course.

Years of Experience in Computer Classes

10

Years of Experience in Magento eCommerce Training

10

Teaching Experience in detail in Magento eCommerce Training

I have 10 years Exp in Ecommerce Products Listing ! 1) Amazon 2) Flipkart 3) ETSY 4) Ebay 5) Meesho