Subbu

Have 10+ years of experience in SEM, SMM, and Search Engine Optimization field. My specialties are:

• Keyword Analysis: Researching the best keywords using tools like Word Tracker, Keyword Discovery, and Google Keyword Tools etc. on 3 major factors Relevancy, Popularity and Compositeness.
• On-Page Optimization: Meta Tags Optimization, Page Headings, Page Content Optimization, Image Optimization, Hyperlink Optimization, New Service Page Creation, XML Sitemap Creation & Submission, Robots File Creation/Optimization.
• Off-Page Optimization: Directory Submissions, Blog Creation & Posting, Social Bookmarking, Business Profile Listing, Video Submission, Press Release Promotion, Article Promotion, Blog Commenting, Forum Postings, Classified Submissions, Local Marketing, Image Sharing, Documents Sharing, RSS Feed Submissions.
• Search Engine Marketing: Pay Per Click (PPC) campaign setup and optimization, online media buys and optimization of Google Adwords, Bing and SEM through ongoing testing of ad copy, landing pages, bidding strategies, ad extensions and more. Management, implementation and tracking return on investment of PPC campaigns. Analysis and reporting of results to clients, as well as making performance recommendations.
• Social Media Marketing: Create/update and design Fan page and twitter profile for great user experience. Work on various social networks like LinkedIn, YouTube, and Flicker etc. Create Facebook business "Fan" page, along with programming tabs and integration. For Creating awareness and generate sale perform viral marketing on Facebook, Twitter, Flickr and other social networks.
• Web Analytics: Generation & Analysis of traffic report using Google Analytics Tool to understand the effectiveness of the keywords being used and to measure the usefulness of the off-page optimization strategies.
• Web Design: Photoshop, Working on HTML, CSS and WordPress (CMS) to implement websites.