In this course you will learn:
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How to set up your AdWords account from scratch
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The theory behind successful online advertising
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What keywords are and how to use them to your advantage
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How to set up conversion tracking and how to track phone calls from your website
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How to track sales, revenue and form submissions using Google AdWords
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How to take advantage of competitor reports and customer data in your campaigns
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How to write and A/B test your ads
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How to increase Quality Score and decrease your cost per click
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How to structure your account, campaigns, ad groups and keyword lists for optimal results
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How to analyze keyword data in Excel to gain deeper insight into your data
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How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses
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How to monitor your campaign performance on a regular basis
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How to spot trouble in your account and what you need to do to fix it
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How to understand your customers from a psychological level
.... and much much more!
- Anyone who wants to master the world's most powerful and popular advertising platform
- Small Business Owners who want to increase their sales and revenue through their webiste
- Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage
- Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords
- Students who want to develop a set of professional marketing skills
- Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
- This course is NOT for you if you are not ready to take your online advertising and marketing seriously
- If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed
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