About the Course
- You will have an in-depth understanding of Search Engine Marketing fundamentals.
- You will have had hands-on experience creating, running, reviewing, and optimizing Google Ads campaign.
- You will develop an understanding of the different tools that can be used to create and optimize effective Google Ads campaigns.
- You will have experience running different types of reports in Google Ads to gain insights into Campaign performance.
Agenda:
- Introduction to SEM, Fundamentals & Case Studies
- Google AdWords Campaign Creation
- Device-Specific Targeting Methods
- Reporting & Optimization
- Account Audits & Case Studies
- Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
- Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
- Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
- Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
- Advertise Your Products And Services Online Effectively
- Monetize The More Than 6 Billion Daily Searches On Google
- Boost Traffic and Increase Sales to Your Website
- Enhance ROI of your existing Campaign performance.