Ankita

I have 7 years of industry experience across e commerce, telecom and fashion. In my last assignment I was working with Swiggy as a a growth manager part of the business planning and strategy team. I have worked in growth and marketing across 3 verticals at swiggy - access, private brands and brandworks. Have grown the cloud kitchen model of swiggy from scratch using various e commerce marketing tools like funnel management, discounting strategies, digital marketing
My telecom experience has enabled me to understand the entire customer lifecycle right from acquisition to retention and churn. Worked extensively on campaign management, new product development, segmentation strategies, A/B testing
I have an MBA degree in marketing from TA Pai management institute, manipal and a graduate degree in fashion from National Institute of Fashion Technology, Kolkata