Curriculum for digital marketing course you can select whichever/or all the topics for your study
| Sr.No. | Module | Topics |
| 1 | Introduction to digital marketing | Marketing in the digital world, Digital channels- Paid, Owned and Earned Fundamentals on the primary asset- your website |
| 2 | Fundamentals of AdWords  | Understanding Pay-per-click Advertisement Significance and evolution of AdWords in PPC.  Keywords - significance and planning Using Keyword Planner and other tools, Keyword matches and their usage Campaign Structure and Organization Quality, Rank and Relevance of Ads Bidding and budget Targeting Setting Extensions and their usage Ad policies and approvals Reports and Analysis Metrics Conversion Tracking Campaign Optimization |
| 3 | Display Advertising using AdWords | Google Display Network and Partnerships  Double Click Ad Exchange and AdSense Campaign Creation and Structuring for display Keyword and targeting through display network Campaign Metrics, Analysis and optimization |
| 4 | Video Advertising using YouTube | YouTube - why you need to be there? YouTube format, tools and targeting Video Campaign Creation Video Campaign tracking and optimization Video Ad performance and best practices You Tube Analytics |
| 5 | Advertising on mobile | Importance of Mobile and Opportunities to Leverage Key Objectives for Mobile Marketing |
| 6 | Creation of Website, Microsite | What are websites, microsites and landing pages  Important things to consider before you set up website-domain and server Content Management Systems and their roles Understanding structure and navigation of websites  Principles of good user experience and user interface  Creating great web copy  Setting up your WordPress site  WordPress plugins that you can use Converting your WordPress site to an e-commerce site Website doâ??s and donâ??ts |
| 7 | Search Engine Optimization | How search engines work Different Search results and significance Query types and significance What is SEO and key factors determining the same Components on SEO - onsite and off page Keyword Planning Using tools to get effective keywords Long tail keywords  - the hidden gems Art and science of tags - URL, title, meta, H1, alt text, etc. Write a good meta description  Page speed - its impact and improvement areas All about links - broken, internal Link building basics Avoiding harmful links Finding and leveraging link building opportunities Creating a link building plan Major Google updates and their implications on SEO Using Search Console for SEO KPIs of SEO Tools for SEO Competition Analysis for SEO Overall planning for SEO |
| 8 | Social Media Marketing and Facebook | Evolution and importance of Social Media What social media can do for you? Different social media platforms  Unwritten rules of Social Media Facebook for business Using of Facebook groups, pages and events Using of Facebook tabs and apps  Running Facebook ads  Facebook page Insights |
| 9 | | Introduction to Twitter and its terminologies Creating a good Twitter profile Building followers on Twitter  Using Twitter Chats Twitter as an influencer marketing tool Twitter ads Twitter Analytics |
| 10 | | LinkedIn for Business Profile , pages and Pulse in LinkedIn  LinkedIn Ad LinkedIn Analytics  B2B marketing using LinkedIn |
| 11 | Pinterest & Instagram | Introduction to Pinterest for Business Pinterest strategies Instagram for business Instagram strategies New kid on the block â?? Snapchat Online Reputation Management Social media tools and how to use them Creating social media calendar and workflow |
| 12 | Email Marketing | Email Marketing |
| 13 | Google Analytics | How Google Analytics (GA) work Dimensions, metrics and other common terminologies  Setting up Google analytics Tracking  Reports and Dashboards Acquisition Behavior and Conversion Visitors Analysis Source and Medium analysis Conversion tracking Content Performance Analytics User flow Leveraging real time analytics Content Experiment Linking Search Console and AdWords with Google Analytics |
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