Digital Marketing Shiksha all the course modules knowledge:-

Search Engine Optimization(SEO):- SEO is the most essential part of digital marketing techniques that can be acquired by anyone interested in this domain. It offers tremendous business opportunities to talented individuals. Basically SEO means increasing the organic ranking or visibility in the search engine. In this students will learn how to do SEO and tools it covers on-page and off-page, Premium SEO Tools, Google Updates and SEO Insights.

Social Media Optimization (SMO):- SMO is referred to as the use of Social media websites/ Platforms to connect with more audiences to build your brand, creating awareness, increase sales and generate leads and drive more website traffic. This involves publishing attractive content on Social media websites, analyzing your response, and study of a competitor in social media platforms. Here students will come to learn the use of Social Media Tools, Generating business Pages, creating groups and profiles, Strategy Creation on social platforms, creating brand value and using appropriate practices to increase the number of followers.

Social Media Marketing (SMM):- This is a paid marketing which is done through social media platforms. In SMM students will learn Fundamental of Social Media marketing, Difference b/w SMM and Advantage of SMM, Understand Kinds of marketing, Advance techniques of lead generation.

Search Engine Marketing (SEM):- This is also paid Promotion to increase the visibility of a website on Search Engine Result Page like on Google. Search engine marketing deals with the study of promoting any brand via Inorganic ways.