0Every business, individual, or service-based firm and product needs efficient marketing strategies. In today's digital world, digital marketing offers significant potential for marketing your services and products. Chartered accountants and digital marketing are two opposite ends, and despite that, chartered accountants can use digital marketing to their benefit.
A chartered accountant needs to implement his/her marketing strategy by remaining inbound with the regulations laid by the institute of chartered accountants of India (ICAI). These regulations do not permit chartered accountants to market as freely as other professional individuals.
Every marketing strategy that chartered accountants plan must not break any regulations laid by ICAI. They can be proven guilty of professional misconduct if they do so. Below mentioned are the regulations laid by ICAI.
- A chartered accountant cannot canvass clients for his/her services. ICAI prohibits direct and indirect advertisement.
- Marketing professional services are allowed, but a chartered accountant cannot make exaggerated claims of his/her services.
- A chartered accountant cannot compare his/her services with other professional chartered accountants in his/her marketing approach.
The marketing approach becomes tricky while following the regulations. Chartered accountants need to implement impactful and legal marketing strategies to build their reputation and attract more clients. They have a vast scope to market their services digitally. Though it is impossible to promote your services digitally directly, you can use digital marketing to attract more audiences and potential leads.
What are the benefits of digital marketing for a CA?
To reap the benefits of digital marketing, a chartered accountant must present on all social media platforms and have a website. Digital marketing strategies will be primarily applied through these platforms. A chartered accountant can be actively present on all social media platforms to make his/her digital marketing strategy fruitful.
Advantages of digital marketing for CA's
- The Indian taxation system is complex, and you can provide information about your services through social media platforms.
- As ICAI prohibits direct advertising, it becomes difficult to implement traditional marketing strategies. You can market your services through your website and social media platforms.
- You can win half the battle by ranking your website on search engines. Suppose a client searches for an accountant on the internet and your website occurs in the top results; you will get more recognition and leads.
- You can use a funnel approach for continuing the taxation services you provide to existing clients with the help of email marketing.
- Educating clients and potential leads about the procedure of your service will be easy by conducting webinars.
- It is easy to track the efficiency of your digital marketing strategies. You can keep track of potential leads on your website.
- Digital marketing strategies can be adjusted easily.
- It is cost-effective as compared to the traditional marketing approach.
If you are a practicing chartered accountant, you must learn digital marketing. Hiring digital marketing professionals for marketing can prove to be costly. By learning the basics of trending digital marketing strategies, you can improve the reach of potential audiences.
What should a CA learn in digital marketing, and how is it useful?
A chartered accountant can learn various trends in digital marketing. To market his/her services, it is necessary to educate yourself with the latest digital marketing trends.
1. Search Engine Optimization (SEO)
Search engine optimization (SEO) can be used to rank your website on search engines. A chartered accountant must rank his/her website on search engines. Using this, your website and services will get more recognition.
Search engine optimization (SEO) is helpful for every sector and is one of the latest trends in digital marketing. You should also focus on ranking your YouTube videos by implementing SEO in YouTube. This method of digital marketing will help you to generate potential leads and increase your customer conversion rate.
2. Social Media Marketing (SMM)
If you follow the statistics, you will know that the number of social media users is increasing. This makes it necessary for a chartered accountant to learn different social media marketing strategies. A chartered accountant must focus on creating a presence on all social media platforms.
As chartered accountants cannot implement paid Google advertisements, they must learn organic marketing strategies. Social media marketing strategies work wonders for businesses in every sector, and they will also be helpful for chartered accountants. This strategy will also help attract potential leads and customers.
3. Content Marketing
Content marketing can prove to be the best strategy for chartered accountants. They can provide informative and educational content on their website blogs. For example, you can publish a blog on “how to manage accounts for small businesses? ” and deliver valuable content to existing users and potential leads.
You can provide content in the form of videos and infographics as well. Informative videos can be a compelling content marketing strategy. Create content in every possible format to increase your reach among existing clients and subscribers. Webinars can also be conducted to provide content to the users.
It is important to remember that you should not directly market yourself in your content, and you should not compare your services with that of other professional chartered accountants.
4. Email Marketing
This digital marketing strategy is a little complex for chartered accountants. They cannot implement email marketing on a whim and can use this strategy only on existing customers. It is possible to manage the existing customers by using a funnel approach in their email marketing strategy.
Many software exists in the market that provides you a platform for email marketing. Mail chimp, omnisend, sendinblue, HubSpot, sender, sendpulse, and mailerlite are some of the best email automation tools that can be used for email marketing. Implementing email marketing strategies can be helpful to manage your existing clients.
5. Online Reputation Management
Online reputation management is the most critical strategy to be implemented in any digital marketing initiative. Building and managing an online reputation is a challenging task and requires persistent efforts.
A chartered accountant must use all of the above-mentioned digital marketing strategies to build and manage his/her online reputation. It will be useful for attracting potential leads and converting them into customers.
Conclusion
It will be difficult for you to start learning digital marketing as a chartered accountant as it is an entirely different niche. You can improve your digital marketing approach by learning and implementing the various digital marketing strategies mentioned above. You need to be persistent in your approach, and it will help you build an online reputation and attract more clients.
