The course will include SEM , SEO and SMM. both theory and Practical sessions will be covered.
SMM-Social Media Mgt .Will cover Social Media profile management ,Campaigns and Content Handling across facebook, twitter , Instagram and Pinterest Accounts.Both Theory and practical sessions will be covered. Real case studies will be discussed.
SEO- Search Engine Optimization. SEO Terminology, SEO Website Structure, Strategies, Issues with the Website , Keyword Research and Recommendation, On Page and Off Page Optimization, Link Building ,Competitor Analysis, Website Analysis, Page Issues and Conflicts, SEO Tools, SEO Reporting, Practical Training, Types of content Mgt,Domain Authority,Page Authority, Google Trends, Link Building , Broken Links, Influencers. Real case studies will be discussed.
SEM- Search Engine Marketing, SEM Terminology,Difference between Organic and Paid Adds, Ads Placements , Different Search Engines and partner Networks,Campaign Structure, Ad Management and strategies, Types of Adds, Text , Video, Shopping, Display, Mopbile Adds. practical Training, Keyword Research, google Adwords, Bidding, SEM Terminology.Real case studies will be discussed
Additionally students will be taught the basics of Website , Hosting, Blogging, How to create content , Adsense , Affiliate Mkt. Wordpress demo will be given . Students can hands on the dummy accounts which will be provided.
A discount of Rs 500 will be given for batches more than 5 people.