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How many times do we hear this, " Oh, I thought you meant....?"
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The second most important C in effective Communication is Clarity. The sender should be clear both in thoughts and expressions before conveying the message to the receivers.
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When communicating with someone, be clear about your goal or message.
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The purpose should be clear.
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Make sure that its easy for the reader and listener to understand the meaning.
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No guessing game/ reading between the lines/ assumptions for the audience to understand on their own.
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The logic and sequence of the thougths also should be kept in mind.
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As a receiver in communication process: the receivers also has the responsibility to ask for clarifications tactfully to effectively implement the process.