0Make in India
Modiji our P.M. said :
"The world is looking at Asia. I do not have to waste time to invite people. I need to give them the address."
Make in India campaign :
Make in India is the BJP-led NDA government's flagship campaign intended to boost the domestic manufacturing industry and attract foreign investors to invest into the Indian economy with an intention of reviving manufacturing businesses and emphasizing key sectors in India.
The Make in India Vision :
Manufacturing currently contributes just over 15% to the national GDP. The aim of this campaign is to grow this to a 25% contribution as seen with other developing nations of Asia. In the process, the government expects to generate jobs, attract much foreign direct investment, and transform India into a manufacturing hub preferred around the globe.
Objective for Make in India :
The Prime Minister called for all those associated with the campaign, especially the entrepreneurs and the corporates, to step and discharge their duties as Indian nationals by First Developing India and for investors to endow the country with foreign direct investments.
The Prime Minister also promised that his administration would aid the investors by making India a pleasant experience and that his government considered overall development of the nation an article of faith rather than a political agenda.
He also laid a robust foundation for Digital India as complementary to Make In India. He stressed on the employment generation and poverty alleviation that would inevitably accompany the success of this campaign.
The Logo for Make in India campaign :
The logo for the Make In India campaign is a an elegant lion, inspired by the Ashoka Chakra and designed to represent India's success in all spheres.The campaign was dedicated by the Prime Minister to the eminent patriot, philosopher and political personality, Pandit Deen Dayal Upadhyaya who had been born on the same date in 1916.
Launch Ceremony
Prime Minister Mr. Narendra Modi launched the Make In India campaign on September 25, 2014 held at the Vigyan Bhavan in New Delhi. Coming right after the successful insertion of Mangalyaan - the event highlighted India's success in manufacturing, science and technology, and all this at inexpensive costs.
Sectors in focus
For the Make in India campaign, the government of India has identified 25 priority sectors that shall be promoted adequately.
| Automobiles | Food Processing | Renewable Energy |
| Automobile Components | IT and BPM | Roads and highways |
| Aviation | Leather | Space |
| Biotechnology | Media and Entertainment | Textiles and garments |
| Chemicals | Mining | Thermal Power |
| Construction | Oil and Gas | Tourism and Hospitality |
| Defence manufacturing | Pharmaceuticals | Wellness |
| Electrical Machinery | Ports |
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| Electronic Systems | Railways |
Benefits and disadvantages of Make in India :
India is a country rich in natural resources. Labour is aplenty and skilled labour is easily available given the high rates of unemployment among the educated class of the country. With Asia developing as the outsourcing hub of the world, India is soon becoming the preferred manufacturing destination of most investors across the globe
China is a major rival to India when it comes to the outsourcing, manufacturing, and services business. India's ailing infrastructure scenario and defunct logistics facilities make it difficult for the country to achieve an elite status as a manufacturing hub.
The Make in India Website :
Apart from the launch of a colourful brochure, the government of India also launched a website to supplement the campaign. The Make In India website highlights each of the 25 target sectors with statistics, reasons to invest, growth drivers, all policies relevant to investors and the individual sectors, government support, and opportunities for investors.
Criticism and concerns :
The topmost of these criticisms is leveled against the incumbent government. It has been felt that the government does not walk its talk - labour reforms and policy reforms which are fundamental for the success of the Make In India campaign have not yet been implemented. A number of layoffs in companies such as Nokia India cast long shadows over the campaign. A number of technology based companies have not been enthused by the campaign launch and have professed to continue getting their components manufactured by China.
New Mindset:
Government in India has always been seen as a regulator and not a facilitator. This initiative intends to change this by bringing a paradigm shift in the way Government interacts with various industries. It will focus on acting as a partner in the economic development of the country alongside the corporate sector.
Conclusion :
‘Zero defect zero effect’ is a key phrase which has come to be associated with the Make in India campaign. In the words of Prime Minister Narendra Modi, “Let’s think about making our product which has 'zero defect'… and 'zero effect' so that the manufacturing does not have an adverse effect on our environment" Thus, sustainable development in the country is being made possible by imposing high-quality manufacturing standards while minimising environmental and ecological impact.
“Come make in India. Sell anywhere, [but] make in India.” Prime Minister Narendra Modi said while introducing his vision to the public. And it seems that the world is more than ready to embrace this vision, which is already set on a path to become a reality."
