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Asked by Tanya Last Modified
Answer 
This element of marketing mix ensures the product is available to customer at the right place in right quantity at right time. A key element of place element is the distributional channel of the product. a good placement strategy helps in assessing the most appropriate channel to be used for the product depending on type of customer (whether wholesaler/retailer or end user) and location of customer.
b) Components of place mix are:
1. Channel of Distribution,
2. Types of Channels,
3. Components of Physical Distribution,
4. Factors determining choice of channels,
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