History of Search and Intro to SEO:

    a. Evolution & Growth of Search Engines
         b. How Google Work's - Basics of SEO
         c. Periodic Table of SEO success factors

On-Page Practics:

        a. Basics of HTML
        b. URL, Meta Tags, Title, H1, Images
        c. Crawling: XML & HTML Sitemaps, Robots.txt
        d. Achor text, Internal linking
        e. Tools: Google Search Console, Bing Webmaster, Google Analytics setup

Keyword Research and Competitive Analysis:

    a. Keyword Planner tool (Search volumes, Competition, Business priority)
        b. Mapping keywords to website pages
        c. Competition Analysis

SEO Friendly Design & Architecture:

    a. Thinking before designing a website (goals, strategies & measurement models)
     b. Mobile responsive / adaptive design
     c. Importance of HTTPs
     d. Site schema (rich snippets) & architecture

Technical Website Optimization:
    
       a. URL Architecture
        b. Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
        c. Broken links
        d. Canonicalization
        e. 301 redirects
        f. Custom 404 Error pages

Link Building Methods:
    
       a. Content marketing basics & its importance
        b. Directory submissions
        c. Local listings
        d. Niche backlinking via influencers & articles
        e. Social bookmarking
        f. Press Release optimization

SoLoMo - Social-Local-Mobile SEO Strategies:
        
        a. Social Media backlinking (Twitter, LinkedIn, Facebook, Google+, Pinterest)
        b. Online Reputation Management & Influencer outreach
        c. Local SEO (Schema for addresses, local keywords, local websites)
        d. Mobile SEO best practices

Latest Google Algorithm updates:
Local Business listings and Maps:

Social Media Optimization (SMO):
    a. SMO Basics
    b. Twitter Page Optimization
    c . Facebook Page Optimization
    d. Linkedin Optimization
    e. Google+ Page Optimization
    f. YouTube Optimization
    g. Social media sites
    h. Image Optimization and Networking

Social Media Marketing (SMM):
    a. Twitter Ads
    b. Facebook Ads
 
SEO Site Audit:
    
    a. On-page & Off-page audit strategy
       b. Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
         c. Audit Report

SEO Tracking:
    
    a. Tracking ranks (Webcam)
        b. Google Analytics Custom Reports
        c. Creating your custom dashboard

The Future of SEO:

    a. Voice search
        b. Augmented & Virtual Reality
        c. Wearable devices & latest tech
        d. Semantic web