German book market is the third largest in the world, right after the Chinese and English publishing industries. Since the percentage of these books that are being translated into other languages is fairly limited, only a knowledge of German will give you access to them.
Whatâ??s more, the German system for higher education boasts a number of universities with a very low or non-existent tuition fee. No wonder scholars and researchers are flocking there! Learning German to save on student debt sounds like a pretty good return of investment.
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German is not only an interesting option for academics, but also those in the business world should consider brushing up on their Deutsch. Germany is the biggest economy within the European Union and the fourth largest worldwide. It is home to numerous international corporations and on the front line of new technologies.
While the schooling system in Germany is set up in a way that every German citizen knows at least some English, communicating with someone in their native tongue is a sign of good faith that is appreciated everywhere. Knowing the language of your German business partners can greatly improve your chances for effective communication and successful professional relationships.
Speaking of German companies: want to work for a business which is an international market leader in its field? Having German skills on your resume might be able to help you get in the door.
Germany is home to a large number of economic global players. Siemens, Volkswagen, Adidas and Lufthansa are globally recognized brands and corporations. The country also hosts some of the biggest international trade fairs including CeBIT, the worldâ??s largest exhibition for information technology, as well as the IFA trade fair for consumer electronics.