0Analysis
> Separation of a whole into its component parts
> Looks backwards over time, providing marketers with a historical view of what has happened
Analytics
> Defines the science behind the analysis. The science means understanding the cognitive processes an analyst uses to understand problems and explore data in meaningful ways
> Method of logical analysis
> Look forward to model the future or predict a result
> Analytics also include data extract, transform, and load; specific tools, techniques, and methods; and how to successfully communicate results.
Analysis and analytics is to think in terms of past and future. Analysis. Data analytics is a broader term and includes data analysis as necessary subcomponent
