The workshop provides a strong foundation in understanding and applying Online Branding and Marketing as a strategic tool in Marketing and Brand Equity building, empowering attendees to apply and enhance their knowledge and experience through industry/research .

Topics Covered

Digital Marketing BASICS: Understanding the fundamentals ( Day 1 ) Functioning of Search Engines Its role & significance in marketing /brand building Evolution of Social media in Business Amalgamation of Social Media and Search Engine Optimization Digital Marketing TOOLS: Learning about SEO implementation ( Day 1 ) On page and Off page SEO Webpage coding best practices Approach towards off page link building Types, classes and quality of link backs and their effect on SEO Latest updates in Search Engine Parameters Social Media TOOLS: Applying tools to support Online Marketing ( Day 2 ) Business implications in Social Media Various social media networks for business and marketing at a glance SMM vs offline marketing Electronic Direct marketing with respect to SMM SMM for Business: Application in Brands and Businesses ( Day 2 ) Facebook and Twitter Marketing for brands and business Organically increasing fans / follower base Business on LinkedIn Online Content Management through Blogs Social bookmarking , news, article syndication and organic traffic Engaging customers on the Social Media Platform Digital Marketing Updates: Insights into some latest trends and techniques ( Day 2 ) Importance of traffic in SEO Articles, directory, PR submissions and Social Bookmarking White hat / Black Hat and tools used for SEO Integration of SMM in the SEO cycle

Who should attend

Entrepreneurs, Brand Managers, marketing Managers, SEO Analysts, Digital Marketing Professionals, Digital Marketing Enthusiasts

Pre-requisites

Basic knowledge about Search Engines

What you need to bring

Notepad and Pen

Key Takeaways

1. Understanding the fundamental concepts/principles of Digital Branding and Marketing 2. Learning about Search Engine Optimization Tools and their application 3. Working on strategizing & planning Social Media Marketing initiatives 4. Evaluating and appreciating Digital Marketing through real world cases 5. Keeping abreast with evolving developments & trends in Digital Marketing