IdentityHIGHLIGHTS OF EXPERIENCE:
• A result-oriented professional with 24 years of experience in Sales and Distribution and Business Development.
• Proficient at analyzing market trends to provide critical inputs and formulating selling and marketing strategies.
• Monitoring the performance of team members to ensure efficiency in sales operations and meeting of targets.
• A strategist with proven skills in implementing risk policies and managing enterprise wide risks with effective mechanisms to mitigate them.
• Proven track record of increasing revenues, establishing networks, streamlining workflow and creating a team work environment to enhance productivity.
TRAININGS AND CERTIFICATIONS:
• Attended training on Trade Marketing Skills-British American Tobacco.
• GRID Leadership Program-GRID International.
• Participated training on Finance for Non-Finance Managers-IIM, Kolkata.
• Undergone Six Sigma Green Belt Training-Bharti Airtel.
PROFILE AND VALUE
Strategic Planning:
Strong acumen in Product Launch, Brand Building, Pricing Strategies / Discount Structures and Budgeting.
Sales forecasting, projecting business volumes product wise, season wise and client wise.
Conceptualizing and executing long/short term strategies for pricing decisions, product positioning, sales to achieve organization targets and ensure profitability of overall operations.
Mentoring and managing cross-functional teams to ensure smooth flow of day-to-day operations.
Sales and Marketing:
Generating business from the existing accounts. Exploring avenues with potential, for business growth.
Executing plans to assure achievement of agreed-to volume, market share and profit objectives.
Enhancing brand visibility and accelerating business growth, by business development strategies
Devising and launching trade schemes to boost sales / liquidate slow moving product range.
Channel Sales, Distribution Management and Projects
Establishing tie-ups with financially strong and reliable channel partners for retail and project sales.
Creating/developing distribution levels to make it cost effective for present times, leaving scope for new additions.
Monitoring sales activities at POP (points of purchase) level to maximize sales, liquidation of stocks. Interacting with POP staff and assisting/ training them in promoting the brand.
Controlling price in retail; negotiating/implementing with best possible terms for projects.
AREAS OF EXPERTISE:
• 360 ° Sales & Distribution Management in Channel Sales, Modern Trade, Retail Sales & Rural Marketing, Distribution Management, Category Management, Key Account Management.
• Development of System and Processes to Achieve Company Objectives.
• Strategizing and Planning.
• Hands on Team Management Skills & lead by example style of Leadership.
• Sales Promotion.
• Business Development & Finding new avenues of Business Generation.
• Multi-Tasking and Soft Issue Solving Skills.
• Presiding over Sales Meeting and Presentation Skills.
