Medical writing is part and parcel of drug development process. Medicomarketing communication or healthcare communication has evolved as a profession over a decade. More and more pharmaceutical industries are outsourcing their work to medicomarketing communication or healthcare communication companies/freelance medical writers. Skills required for medicomarketing writing are different from skills required for doing research or any other job. With more than 10 years of experience in medicomarketing communication segment, we have identified the skills required for medicomarketing writing and the lack of skill among the pharmacists and doctors, who have the ability to excel in medical writing. In addition, medical writing skills are a value-add for any of the profession chosen. Interactive hands-on medical writing workshops are beneficial in improving the knowledge and skills of the participants.

Topics Covered

• Different types of medical writing with specific focus on medicomarketing writing • Understand the needs of a product manager • Steps in medicomarketing writing • How to find the right references? • How to read and understand clinical trial paper? • How to write booklets, newsletter, brochures, teaser campaigns, detail aid, training manuals, Product monographs, advisory board meetings, Key opinion leader based symposium inputs, patient education leaflets, and tear-offs.

Who should attend

The program is drafted for graduates, postgraduates in pharmacy, medicine, dental medicine MBBS, MD, B Pharm, M Pharm, Pharm D, M Sc

Pre-requisites

Pharmacy, medical or lifescience background

What you need to bring

Nothing

Key Takeaways

Training manual