Syllabus: SEO & SEM & SMO& SMM & E-Mail Marketing 

Topics Covered: SEO Training Module Introduction to Search Engine Optimization (SEO). Internet marketing Web Promotion How to create Website Home page What is Search Engine Optimization? How to Use Search Engine Optimization Generate Traffic to your page Introduction to Social media marketing Need of Search Engine Optimization Site Design & Development â?? SEO Factors On Page Optimization Titles Heading Tags in Contents Link Title Tag Description Meta Tags Keywords Content of webpage Keyword Analysis Keyword Proximity Keyword Density Internal Link Building Internal Link Structure Image Alt Tags Header Keyword Optimization Footer Keyword Optimization Logo Optimization Robots file Anchor Text Page URL renaming/re-writing Webmaster tools Web Page Size Web Page Weight / Rank Off Page Optimization Submission to search engines Directory Submission
InBound Links Blog and Article writing Forums and social media optimization Video Optimization News and Press Relaease Article Submissions Directory Links Search Engines Social Bookmarking Social Networking Press Release Classifieds Viral Marketing Free Backlink Creation Blog Creation Submit Blog Create Webpages Email marketing Attractive Designs and Patterns Content Writing and Copyrighting Call to Action Copyscape and Duplicate Content Issues SITE MAPS XML Sitemap Regional + Local + International
Google AdWords

- PPC Advertising (Google AdWords)
- Introduction to Paid Marketing
- Google Account setup
- Interface Tour and Billing Settings
- Account Structure
- Campaigns settings
- AdGroup setup
- Keyword Match Types
- Keyword Research Tools
- Understanding Ad Auction
- What is Quality Score
- Factors to improve Quality Score
- Types of CPCâ??s
- Bidding strategies
- Ad Formats
- Ad Guidelines
- Ad Extensions
Display Advertising
- What is Display Advertising
- How Display Ads Works
- Benefits of Display Advertising
- Creating a Display Campaign
- Bidding Strategies
- Targeting Option in Display Network
- Keyword Based
- Interest and Remarketing
- Topics
- Placements Targeting
- Demographics
- Ad Formats and Sizes
- Examples of Good and Bad Ads
- Display Ad Builder
- Display Planner Tool
- Display campaign reporting
- Conversion Tracking 4.3 Remarketing in AdWords
- Benefits of Remarketing Strategy
- Building Remarketing List & Custom Targets
- Creating Remarketing Campaign
Google AdWords Certification
- Introduction to Certifications
- Types of Certifications
Google Webmaster Tools
- Introduction to Google Webmaster Tools
- Adding your website
- Search queries
- Links to your website
- Keywords
- Internal links
- Crawl errors
Google Analytics 6.1 Introduction
- What is Analytics?
- Importance of Analytics for Business
- Popular Analytics Softwareâ??s
- Key Performance Metrics [KPI] in Analytics - Visits and Users - Time on Page / Site - Bounce Rate - Exit Rate - Conversion Rate Engagement
- Introduction to Google Analytics
- Installing Analytics code in site
- Analytics account structure
- Real Time Reports
- Settings in Analytics
Traffic Reports
- Traffic source overview
- SEO Traffic
- AdWords Traffic
- Social Traffic
- Campaigns
Behavior Reports
- Behavior Overview
- Site Content
- Site Speed Analysis
- In page Analytics
- Experiments A/B Testing
Social Media Marketing
- Introduction to SMM
- What is Social Media?
- SMM Vs. SMO
- Benefits of using SMM
- Social Media Statistics
- Why use Social Media Marketing
- Social Media Strategy
- Impact of Social Media on SEO
Facebook Marketing
- Facebook account setup
- Personal account properties
- Facebook marketing strategy
- Competition analysis
- Facebook business page setup
- Types of Business pages
- Cover photo designing
- Increase the Likes to page
- Page management options
- Types of Posts and Statistics
- Dimensions in Posts
- Creating a post strategy
- Examples of Creative Posts
- User engagement metrics
- Facebook Insights
- Facebook Groups
Facebook Advertising
- What is Facebook Advertising
- Types of Promotions
- Audience Targeting
- Advanced Audience Targeting
- Bidding Strategies
- Ad Formats
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
Email Marketing
What is Email Marketing?
- Importance of Email Marketing
- Popular Email Marketing Softwareâ??s
- Introduction to Mail Chimp
- Account setup and settings
- Email marketing strategy
- Creating a Subscriber List
- Import subscribers in list
- Types of Email marketing campaigns
- Creating an Email Campaign
- What is Newsletter
- Design a Newsletter
- Reports