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IdentityThatâ??s exactly what an effective travel website should make you feel. It should activate the travel bug with vibrant imagery and vivid copy.
And while photos can do a lot of the work in inspiring visitors, a travel site canâ??t accomplish its purpose without great web design.
Web design plays a major role in visitorsâ?? first impressions of a business. In fact, in one study, when participants were asked why they distrusted a website, 94% of the comments were about design.
For a travel site, this means that design can be the determining factor in whether a visitor trusts recommendations and information.
And considering the significant investments that go into planning a trip, trust is essential.
It can make or break a travelerâ??s decision to take a certain tour, stay at a certain hotel, or even visit a city or country altogether.
Plus, beyond serving as a trustworthy source of inspiration, a travel site also needs to give would-be travelers all the information they need to arrange their travel plans.
Once a visitor is convinced that they need to see the sights in the photos for themselves, it should be easy for them to plan their trip.
