7 years industry-based Experienced. Full knowledge of Digital marketing From basic to Advanced. I will always teach on a live project that project is made by students.

• Google AdWords Overview
• Understanding inorganic search results Introduction to Google Adwords & PPC advertising
• Overview of Microsoft Adcenter (Bing & Yahoo)
• Setting up Google Adwords account
• Understanding Adwords account structure
• Campaigns, Adgroups, Ads, Keywords, etc
• Types of Advertising campaigns- Search,
• Display, Shopping & video
• Difference between search & display campaign
• Understanding Adwords Algorithm
• How does Adwords rank ads
• Understanding Adwords algorithm (adrank) in detail with examples
• What is quality score
• Why quality score is important What is CTR?
• Why CTR is important?
• Understanding bids
• Creating Search Campaigns
• Types of Search Campaigns - Standard, All features, dynamic search & product listing Google merchant center.
• Creating our 1st search campaign
• Doing campaign level settings
• Understanding location targeting Different types of location targeting
• What is bidding strategy?

ADVANCED LEVEL GOOGLE ADWORDS TERMS

Understanding different types of bid strategy- 

• 1 Manual 2 Auto Advanced level bid strategies- 1 Enhanced CPC 2 CPA
• What are flexible bidding strategies?
• Understanding flexible bidding strategy
• Pros & Cons of different bid strategies

Understanding ad-extensions

• Types of ad-extensions
• Adding ad-extensions in our campaign
• Creating adgroups
• Finding relevant adgroups options using tools
• Creating adgroups using tool

Understanding keywords

• Finding relevant keywords
• Adding keywords in ad-group
• Using keyword planner tool
• Understanding types of keywords
• Board, Phrase, exact, synonym & negative
• Examples of types of keywords

Creating ads

• Understanding ad metrics
• Display & destination URL
• How to write a compelling ad copy
• Best & worst examples of ads Creating ads

Tracking Performance/Conversion

• What is conversion tracking?
• Why is it important
• How to set up conversion tracking
• Adding tracking code in your website
• Checking conversion stats

Optimizing Search Campaigns

• How to optimize campaigns at the time of creation?
• Optimizing campaign via ad groups

Importance of CTR in optimization

• How to increase CTR
• Importance of quality score in optimization
• How to increase quality score

Optimizing with conversion report

• Optimizing with keywords
• Optimizing performing keywords
• Optimizing non performing keywords
• How to decrease CPC

Remarketing

• What is remarketing?
• Setting up remarketing campaign
• Creating Remarketing lists
• Advanced Level list creation
• Custom audience

Making Effective Report

• How to make a report file.