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Search Engine Marketing

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Course offered by Ravi Kant sharma

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7 years industry-based Experienced. Full knowledge of Digital marketing From basic to Advanced. I will always teach on a live project that project is made by students.

  • Google AdWords Overview
  • Understanding inorganic search results Introduction to Google Adwords & PPC advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google Adwords account
  • Understanding Adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc
  • Types of Advertising campaigns- Search,
  • Display, Shopping & video
  • Difference between search & display campaign
  • Understanding Adwords Algorithm
  • How does Adwords rank ads
  • Understanding Adwords algorithm (adrank) in detail with examples
  • What is quality score
  • Why quality score is important What is CTR?
  • Why CTR is important?
  • Understanding bids
  • Creating Search Campaigns
  • Types of Search Campaigns - Standard, All features, dynamic search & product listing Google merchant center.
  • Creating our 1st search campaign
  • Doing campaign level settings
  • Understanding location targeting Different types of location targeting
  • What is bidding strategy?

ADVANCED LEVEL GOOGLE ADWORDS TERMS

Understanding different types of bid strategy- 

  • 1 Manual 2 Auto Advanced level bid strategies- 1 Enhanced CPC 2 CPA
  • What are flexible bidding strategies?
  • Understanding flexible bidding strategy
  • Pros & Cons of different bid strategies

Understanding ad-extensions

  • Types of ad-extensions
  • Adding ad-extensions in our campaign
  • Creating adgroups
  • Finding relevant adgroups options using tools
  • Creating adgroups using tool

Understanding keywords

  • Finding relevant keywords
  • Adding keywords in ad-group
  • Using keyword planner tool
  • Understanding types of keywords
  • Board, Phrase, exact, synonym & negative
  • Examples of types of keywords

Creating ads

  • Understanding ad metrics
  • Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads Creating ads
 


Tracking Performance/Conversion

  • What is conversion tracking?
  • Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats

Optimizing Search Campaigns

  • How to optimize campaigns at the time of creation?
  • Optimizing campaign via ad groups

Importance of CTR in optimization

  • How to increase CTR
  • Importance of quality score in optimization
  • How to increase quality score

Optimizing with conversion report

  • Optimizing with keywords
  • Optimizing performing keywords
  • Optimizing non performing keywords
  • How to decrease CPC

Remarketing

  • What is remarketing?
  • Setting up remarketing campaign
  • Creating Remarketing lists
  • Advanced Level list creation
  • Custom audience

Making Effective Report

  • How to make a report file.

About the Trainer

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3 Courses

Ravi Kant sharma

MCA, Google Ads Certified

I have 7 years of Industry Based Experience. I will teach you all program on the live project also provide the live project for creating a new account, I have good knowledge of Digital Marketing.

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