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IdentityThe last 12 years of my career in digital marketing, analytics, technology and product planning have taught me a lot of things. Of all my learning the most important is the one that enables me to exist and excel in the void that stops most of the businesses from achieving their potential- void that exist between marketing, analytics and technology.
Rampant growth in technology has made collecting and processing large amounts of data fairly easy. This Technology growth also has given us more cost effective marketing channels. But are we marrying these two well? Has this alliance gotten hampered because the group of people who manage data sciences starkly different from those who manage marketing channels in terms of skillset.
It is my career vision to solve the problem mentioned above- by being very apt at technology and analytics and being an expert of all digital marketing channels.
Some of my key Accomplishments:
- Recommendation Modelling using SQL for content personalization
- RFM Modelling using R to build incentive modelling
- Identifying customer favourites for promotion personalization
