What is Digital Branding?

Digital Branding is nothing but a movement based on online and digital mediums. We can talk about Search Engine, Social Media, Video, Blog or Content, Audio as speech or song acting as the primary tools to promote your brand or persona. These tools spread their reach and access across the world to many groups of people across many platforms with the variety of choice to build a digitally visible and viable Product, Service, Persona, Brand or Platform.

Digital Branding has been the cornerstone of Modern Marketing. Items we buy these days in some or other way connected and available digitally. It makes the digital scope of marketing very much more interesting and intriguing. Appealing the mass population whether it is in industry or among job seekers Digital Marketing and Branding is now attracting more than ever companies to students. It has resulted in such a boost in availability of employment that “Demand for digital marketers and content curators exceeds supply in 2017”.

Now talking about the strategies of Digital Branding here are few of them which will take you to the larger mass in the best way:

1. ROI or Retrun On Investment: No more we can continue to burn money with no result from digital movement or campaigns. So, building a pragmatic and positive campaign to create revenue in the fastest possible way is critical. It is possible only by focusing our attention on those convertible sources where maximum returns are coming for business. And we must understand all the sources won't be successfully applicable to all companies. So, Classification and Filtration of the sources of marketing or plans to move ahead digitally is necessary.
2. Cross-media marketing : Cross Media Marketing brings in the use of many forms of marketing including the Search Marketing to Social to Email a digital marketer uses all forms of marketing to gain the real and accurate marketing scope.
3. Retail media : With the rise in Bricks and Clicks format of business now most of the Retail Businesses are opening their Online platform to increase sales or tap those clients who are not interested in visiting a physical store and more inclined to buy online. This format of business quickly reflected by the encouragement to use mobile apps or use coupons in same physical sales eCommerce site.
4. Affiliate marketing : It is a more complicated format of marketing than other’s as here direct sales only counted and accordingly profit's shared. Here an affiliate doesn't have the liability to provide any post sales service but getting sales and then earn from that is quite difficult.
5. Display advertising : In most of the cases display advertisement is seen to be the more productive form of advertisement for many websites starting from facebook and twitter to many another such site where display ads can be given. According to eMarketer, Facebook and Twitter will take 33% of display ad spending market share by 2017.[1]
6. Internet branding : Branding any business online require robust and long-term planning with long-term spending capacity. Without that, it is not possible. Many companies come and go out of the marketing due to lack of a long-term spending and budgeting. As businesses think digital marketing is easy and just a launch will increase the company is faced with the hard reality very soon as other brands beat the newer ones with higher spending capacity and long term plan.
7. Email marketing : You can see your email account hit by many types of emails. Many which you subscribe and get regular information from those sources. Many which you don’t subscribe but are forced to get information on them. Sometime you might also have to face Email Bombs where thousands of hoax emails sent to you. Now among any form of the email that you receive subscribed emails provide you with the maximum profit from all the available forms of email marketing. It’s because people who subscribe to your brand taken as a loyal buyer but if you try to push sells through unsolicited emails then they turn to be less profitable.
8. Search marketing : It can drive you such a great amount business which you don't even imagine. I have clients who have come to me with a huge and cry in their life about the severe drop in business is now happily enjoying the same firm just because of the search engine marketing.
9. Social Media : No one leave it alone, So, why a business should move it. As today’s word digitized not only for work but social reasons as well, businesses who have a solid and grounding presence in Social Media can only stand out to be the leading industries of the future.
10. Video advertising : As people have more and less time to spend and watch ads or study about the product videos are gaining momentum. A simple 30 Seconds Video can explain 30 minutes reading of a topic, and that is great to promote any product. With many types of video’s available you can get the one who can explain your product or service the best for your target customers.
11. SMS Marketing : Gradually losing ground in many ways and they are:

• Due to government’s ban on mass SMS sending
• People’s lack of interest to read SMS
• Increasing disrespect for such companies who opt this format of marketing
• Lack of interest to buy from SMS

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