1. Matte: Suppresses light reflection, lending calmness and depth. It has an elegant, refined look. • For those who want to enjoy a defined coloration
2. Sheer: Creates a festive, glamorous look. Brightens the overall impression of the face or adds impact locally on one part of the face. • For those who want to enjoy both color and sparkle
3. Gloss: Evokes a youthful image with a lustrous, dewy-looking shine. It has a vibrant, richly hydrated look. • For those who want to enjoy the texture more than the color.
Tone: An extreme example perhaps, but this shows how makeup was done for old black and white formats the tone of the makeup was considered, rather than the actual colour. Tone = Hue + grey. Tone is basically...