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Digital Marketing Course

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2 Hours

Course offered by Risha Dhargalkar

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Curriculum for digital marketing course you can select whichever/or all the topics for your study

 

Sr.No.

Module

Topics

1

Introduction to digital marketing

Marketing in the digital world, Digital channels- Paid, Owned and Earned

Fundamentals on the primary asset- your website

2

Fundamentals of AdWords

 

Understanding Pay-per-click Advertisement

Significance and evolution of AdWords in PPC.

 Keywords - significance and planning Using Keyword Planner and other tools, Keyword matches and their usage Campaign Structure and Organization Quality, Rank and Relevance of Ads Bidding and budget Targeting Setting Extensions and their usage Ad policies and approvals Reports and Analysis Metrics Conversion Tracking Campaign Optimization

3

Display Advertising using AdWords

Google Display Network and Partnerships

 Double Click Ad Exchange and AdSense Campaign

Creation and Structuring for display Keyword and targeting through display network Campaign Metrics, Analysis and optimization

4

Video Advertising using YouTube

YouTube - why you need to be there?

YouTube format, tools and targeting Video Campaign Creation Video Campaign tracking and optimization Video Ad performance and best practices You Tube Analytics

5

Advertising on mobile

Importance of Mobile and Opportunities to Leverage Key Objectives for Mobile Marketing

6

Creation of Website, Microsite

What are websites, microsites and landing pages

 Important things to consider before you set up website-domain and server Content Management Systems and their roles Understanding structure and navigation of websites

 Principles of good user experience and user interface

 Creating great web copy

 Setting up your WordPress site

 WordPress plugins that you can use

Converting your WordPress site to an e-commerce site

Website doâ??s and donâ??ts

7

Search Engine Optimization

How search engines work Different Search results and significance Query types and significance What is SEO and key factors determining the same Components on SEO - onsite and off page

Keyword Planning Using tools to get effective keywords Long tail keywords

 - the hidden gems Art and science of tags - URL, title, meta, H1, alt text, etc.

Write a good meta description

 Page speed - its impact and improvement areas All about links - broken, internal

Link building basics Avoiding harmful links Finding and leveraging link building opportunities

Creating a link building plan

Major Google updates and their implications on SEO

Using Search Console for SEO

KPIs of SEO

Tools for SEO Competition Analysis for SEO Overall planning for SEO

8

Social Media Marketing  and Facebook

Evolution and importance of Social Media

What social media can do for you?

Different social media platforms

 Unwritten rules of Social Media

Facebook for business Using of Facebook groups, pages and events

Using of Facebook tabs and apps

 Running Facebook ads

 Facebook page Insights

9

Twitter

Introduction to Twitter and its terminologies

Creating a good Twitter profile

Building followers on Twitter

 Using Twitter Chats Twitter as an influencer marketing tool Twitter ads Twitter Analytics

10

Linkedin

LinkedIn for Business Profile

, pages and Pulse in LinkedIn

 LinkedIn Ad LinkedIn Analytics

 B2B marketing using LinkedIn

11

Pinterest & Instagram

Introduction to Pinterest for Business Pinterest strategies Instagram for business Instagram strategies New kid on the block â?? Snapchat

Online Reputation Management Social media tools and how to use them Creating social media calendar and workflow

12

Email Marketing

Email Marketing

13

Google Analytics

How Google Analytics (GA) work Dimensions,

metrics and other common terminologies

 Setting up Google analytics Tracking

 Reports and Dashboards Acquisition

Behavior and Conversion Visitors Analysis

Source and Medium analysis Conversion tracking

Content Performance Analytics User flow Leveraging real time analytics Content Experiment Linking Search Console and AdWords with Google Analytics

 

About the Trainer

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3 Courses

I am presently working as a freelancer and trainer in digital marketing services which includes developing website, writing content for websites and for social media posts. Wherein various social media platform includes (Facebook ,twitter, LinkedIn,pinterest,Instagram Google +,Email marketing). I am also managing SEO and SEM and presently managing 5 websites.

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